AKR Solutions offer Domain Registration and Web Hosting, Web Design and Software Development, eCommerce and Content Management Systems and a range of other products and services. Please click here to request a free no obligation quote for any of our services.

Industry Articles

23rd Apr 2008: Search Engine Optimization Factors - Like anything, SEO is a tool that has it's place in the grand scheme of things, sometimes you need a hammer, other times you need a screwdriver. So, essentially knowing how and when to employ SEO, can be more pertinent than that the defining motive of why.

In order to keep the reading time brief, we will use a problem / solution summary to expedite the quandary and then move on to the next component. Site Structure 2008 or 1998?

The Problem - WYSIWYG Editors If you created your site using a program that for lack of better terms does all the work for you, like Microsoft Front Page, Dreamweaver, or other types of WYSIWYG editors (what you see is what you get), chances are there is an abundance of code that is preventing user agents from crawling your pages.

If spiders cannot reach the content and are pressed by rampant renegade CSS, more often than naught they will simply move on to the next site and omit your chances of ranking since your pages fail to qualify (as a result of clunky code).

The Solution: If you really have content that is worthy of sharing, hire a developer or spend some time studying to build a search engine friendly/compatible XHTML,.Asp, or PHP site using an optimized content management system. WordPress works just fine for blogging and you can easily customize it by recreating an XHTML template version of your site that is W3C compliant (in other words squeaky clean with bells on it) to flag the spiders that you are ready to play ball.

This reluctance to relinquish the past with the "I built the site myself at Angel Fire / mentality" is what prevents a vast yet silent majority of websites from achieving their top 10 aspirations.

This becomes painfully apparent when you see examples of crusty content from 2 years ago cluttering up the pages, cobwebs on their ftp program or lack of fresh content whatsoever. Add a stint of questionable code with a poorly optimized site structure and your page is just asking for the boot.

Not to say that you can't use a WYSIWYG editor and still achieve high rankings (after removing the bloated in-line elements) such as tables or outdated HTML formatting, but let's just say that the internet is EVOLVING and it you do not, then those methods you clung to could be anchors dragging you down in the search engine result pages.

16th Apr 2008: Importance of a Website Redesign - Many a times, a website redesign is just as important as designing a website itself. This is mainly because of the fact that once you design your website, over the passage of time, the concept and look of the website looks old when compared to other websites. So instead of considering starting a new website, you can create the same response and visitors to your website with a simple website redesign.

You can tell if your site requires a website redesign if you first look at it as a visitor and not as its owner. This way, you find out some disadvantages and improvements that have to be done to the website. Sometimes, you have to update your website's information so that it can compete with other websites. Thus, a website redesign proves to be an important factor.

Your website redesign should make your website more attractive. When you upgrade your website, make sure it becomes more eye catching to visitors with a compelling layout design. You have to use interesting and relevant graphics, images, fonts and colors in the website to make it as compelling to the eyes of the visitor as possible. This will ensure that you give some competition to the other websites on the internet.

more articles...

Our Portfolio