Why should I bother with SEO?

There are five things key reasons …

Higher visibility - It stands to reason that if you are setting up a shop that you are better off on the high street than some back alley. And just like happy shoppers, web users love to browse. So why not make it easy for them? Help them find you. Over half of all web traffic is generated by search engines, so getting on the first few pages of Google, Yahoo!, MSN and Ask could not be more crucial. Google is the top dog. Make it so.

It can help you achieve your business goals - Want more customers? More leads? More sales? The internet is a global marketplace and consumers appear to have lost their fear of buying things online. E-commerce is booming! Remember that search is demand-driven so you can target your messages to specific search queries. It is surely one of the least intrusive ways of advertising your presence to interested consumers.

Competitor activity means that you have to - In 2007, UK businesses spent more than £2 billion on search engine marketing, so if you are spending nothing then you’re behind. Companies spend to try to stay one step ahead of their rivals in the rankings. If you are serious about online marketing, you cannot afford to be left behind. Try searching in Google for keyphrases relevant to your business and take a look around – is your website listed? What about the competition? Don’t let them steal a march…

To help people find your site - What better way to reach your audience than when they are looking for information about a specific product or supplier?

Because it’s very easy to gauge its success - The beauty of the internet is that every click is monitored and recorded. If you want to know if your SEM strategy is working, it is very easy to find out. Are you top of the listings? How many customers came to you through via a search engine etc.

AKR Solutions