AKR Solutions

Basically, an investment in SEO should see your website featured more prominently in the search results. Increased search engine visibility means more traffic and, hopefully, higher sales.

Some useful SEO stats:

• An eye-tracking study by Dutch market research firm De Vos & Jansen found that people who search with a view to buying looked at more results than those who merely searched for information.  

• Organic results were viewed most often – 98% viewed these results, while 95% looked at the sponsored results at the top, and only 31% the sponsored results on the right of the page.

• In July 2007 UK web users clicked on over 1.3bn search results, which equates to 29,000 every minute. 

• According to a recent comScore/ SEMPO study, search marketing is crucial in building brand awareness and driving offline sales for Consumer Packaged Goods Companies.  The study also found that customers arriving at the site via search engines spent an average of 20% more than non-searchers.

• Search engines have more than twice the e-commerce conversion rate of other traffic acquisition sources. During the last three months of 2005, the search engine conversion rate at business-to-consumer e-commerce web sites was 2.30%, more than twice the conversion rate of other acquisition sources (0.96%), which include banner ads, affiliate marketing links, shopping search engines and other referring links. 
  • Conversion rate for direct navigation (typing in URL, bookmarked) was 4.23%