Where do I start with SEO?

Start? You already have! By reading the basics in this guide you have already set the wheels in motion. But before you get any new project off the ground you have to think about two key factors: education and preparation.

Education
Now you have seen how search marketing can transform your business, it is up to you to spread the word. Educate your colleagues and boss on how much impact it could have on your online strategy. But don’t stop there. Read our best practice guides and business case reports to find out more. And work out how paid search and SEO interact with one another for the best results.

Preparation
This is one of the most important aspects of any search marketing project but probably the most overlooked. Without clear aims and objectives your campaign is doomed to failure before you even begin. So stop and ask yourself the following questions:

Key considerations – four questions to ask yourself

What are we hoping to get out of this? - What is the overall motivation for optimising this site? (i.e. more sales, more subscribers, more traffic, more publicity etc?) This will help determine what keywords and phrases you want to focus on.
What is the timeframe? - How long will it take to get off the ground? Is this a quick fix or part of a long-term strategy? This will help decide whether to focus your strategy on paid search, which essentially is a quick fix, or search engine optimisation, which is more of a long-term commitment. The best strategies use both.
How much money is needed? - It’s one of the first questions any boss will ask, so you need to come up with the answers. Obviously, paid search would be a lot more expensive, but SEO could pay dividends in the long term. How much you spend will also be determined on whether you decide to use agencies or not.
Who will be responsible for this project? - Will it be run entirely in-house or will it be handed to another company to sort out. Do you have the staff do run such an operation? Who will coordinate training?

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